When Mike Smith decided to take an eighteen-month sabbatical to the middle of nowhere, he didn't expect to find plastic ...and lots of it. 

Smith is the founder of Zero Co, sustainable, reusable home-cleaning and personal-care products.

Not only do you feel good buying one of Zero Co's products, but it's managed to make laundry detergent look really sexy with its fun, cool design.  

I want to know why so many people have decided to back such a young startup, Mike's Smith's story behind his company, and how Zero Co plans to change the plastic industry.

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