Dr. Cindy is best known as the First Lady of Sales™. She is an internationally renowned business and motivational speaker and Wall Street Journal's best-selling author.

In today's episode of Smashing the Plateau, you will learn how to get your colleagues to tell your story the way you want to be known.

Cindy and I discuss:

• Why she decided to write “Sell Yourself” [02:10]
• How Dr. Cindy describes her own impact [04:57]
• Where to start creating your framework for your story [07:05]
• Key strategies for turning your story into new business [10:29]
• Mistakes consultants make when packaging their brand [12:21]
• Techniques to help colleagues present the right message about you [14:03]
• Things you can do to stay top of mind with your referral sources [16:12]
• Why you need to ask for referrals [19:14]

Dr. Cindy has inspired thousands by getting them to think differently about sales, selling, and success, both in their professional and personal lives. She helps take the ‘ick’ out of sales by helping people to embrace their inner 5-year-old.

Learn more about Cindy at https://drcindy.com/.