Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:44) - Rethink growth as developing character traits to persist.(4:07) - Match market, create new ends, and understand constraints.(8:32) - Adding constraints makes goals more interesting, learn to sacrifice.(10:20) - Saw success when learned to sacrifice.(12:00) - Learn to sacrifice first to learn how not to later.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was September 7, 2021)