This week I'm talking to the owner and ‘Chief Smuggler' of swimwear brand Budgy Smuggler, Adam Linforth, who's business was founded at a backyard BBQ in true Aussie fashion. Budgy Smuggler definitely know a thing or two about doing things differently, because while other brands were focusing on people with perfect physiques, Budgy made it their mission to focus on ordinary people of all shapes and sizes. They're even a favourite with Aussie athletes. I ask Adam how Budgy Smuggler have creatively used social media to gain brand recognition, and how the business has pivoted to use their famous prints to create new products.
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