One industry that has boomed this year is horticulture, with people spending more time working on their garden, reaping the benefits of sustainable living and the ‘do it yourself’ ethos. Simon Holloway is the Marketing and Sales Director of Vegepod, a self-watering, portable garden bed company helping people grow their own food at home. Following their win on Shark Tank in 2016, Vegepod’s success has spread beyond Australia to 19 countries.
Early on in the business, Simon lived out of the back of his van, driving across the country to introduce the product to garden centres. Fast-forward to operating during the pandemic and they’ve had their best year on record, with a 500% increase in sales. I ask Simon how Vegepod dealt with the challenge of not being able to keep up with that demand and why easy edible gardening has proven to be a favourite at-home activity.
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