In this week's episode, we have Tim Fitzpatrick. Tim is the president of Rialto Marketing. He is based in Colorado but grew up in the Bay Area in California. His story started from working in a wholesale distribution company to selling houses and then finally, digital marketing and business growth. He believes that most people make marketing complicated which, according to him, should not be the case. He believes in working smart rather than working hard.

For Tim, being laid off opened an opportunity for him to focus on what he enjoys doing. He founded Rialto Marketing with this in mind last 2013. Their mission is to help businesses breakthrough their marketing roadblocks with the use of their 90-day marketing plan. The idea is to go back to the fundamentals of the business and identify specific goals and target market. He follows a 6-step structure in navigating through one's digital marketing strategy.

When asked about his advice to other business owners, he said that being able to adapt to change is important. Given the events last year, the ones that were able to pivot survived, and those who didn't fail. Another strategy he shared is to break down the task or project into smaller pieces and finish each small task before going on to the next. The point is to simplify the method by focusing on what's working at the moment before moving on to the next strategy or platform.

Listen in as we deep dive into simplifying digital marketing for businesses.

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EPISODE LINKS
Visit Tim's website: https://www.rialtomarketing.com/
Podcast: https://www.rialtomarketing.com/rialto-marketing-podcast/

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