To spark action on climate change, the conventional wisdom says that awareness must precede action — but neuroscientist Kris De Meyer suggests the opposite is true: actions drive beliefs. He digs into the science behind decision-making and shows how you can rewire your brain to get unstuck on big challenges.

For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.

Interested in learning more about upcoming TED events? Follow these links:

TEDNext: ted.com/futureyou

TEDSports: ted.com/sports

TEDAI Vienna: ted.com/ai-vienna

TEDAI San Francisco: ted.com/ai-sf

Hosted on Acast. See acast.com/privacy for more information.