You’ve been told networking is key to business growth—but if you're still relying on business cards and “just checking in” emails, you're doing it wrong.

In this episode, I sit down with Devin Sizemore, business strategist and creator of the Connection Expansion System, to break down:

• Why your current network isn’t sending you leads
• How to flip the script and actually enjoy networking
• A five-step meeting framework that turns strangers into superfans
• And the one mindset shift that will multiply your referrals (without selling)

Whether you're new to networking or a seasoned relationship-builder, this episode will help you transform your connections into consistent, qualified opportunities.

Key Takeaways:

• Most referral advice is customer-focused and outdated. Connection-focused networking wins in 2025.
• Asking for “ideal clients” adds friction. Instead, ask to be connected to strategic partners.
• Follow-up is everything—use Devin’s template to instantly stand out and add value.
• Networking meetings aren't for selling. They're for listening, learning, and leveraging.
• Real ROI in networking comes from consistency and controlling the flow of the conversation.

Timestamps:

00:00 – Why traditional networking isn’t working

02:00 – Meet Devin Sizemore & his connection-first mission

05:25 – The problem with referral marketing as you know it

08:00 – The wrong way (and right way) to follow up

12:00 – How to run a powerful 1:1 connection meeting

17:27 – Devin’s 4 go-to questions at every networking event

23:00 – How to know if your events are actually working

26:00 – Devin’s challenge: One message. One connection. One opportunity.

Like what you heard today? Share this episode with someone who's networking like it’s still 2015. And don’t forget to subscribe for more real-talk marketing conversations that drive real results. For Devin’s book + resources, head to ConnectionExpansion.com.

Visit Devin Sizemore online:

Website:https://devinsizemore.com/

LinkedIn: https://www.linkedin.com/in/dpsizemore/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#ReferralMarketing #NetworkingTips #ConnectionStrategy #MarketingMindset #KatieBrinkley #RockyMountainMarketing #BusinessGrowth

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