When facing flatline audience numbers, many podcasters turn to various marketing tactics. Perhaps you do need to spend more time on and with your social media. Maybe you need a big name guest who’ll share the episode with their big fan base. Or maybe you need to be a guest on more on other podcasts. Perhaps it’s time to spend some money on advertising your show.
And you know what? Some of those tactics may work for you. But none of them are going to solve the root cause of your plateaued podcast problem.
So what is that root cause? It’s this: Your core audience has stopped recommending your show to other people.
That's it. That's the reason.
Because if your core listening audience were continuing to recommend your podcast to other people in their lives, you wouldn’t see a plateau in your podcast’s growth.
Word of mouth is how discovery happens. So If you’re not seeing consistent growth month over month, then the simple fact is that your audience is no longer recommending your podcast to other people.
The question becomes why? Why has your core audience stopped recommending your show to the people they encounter in their lives?
For the rest of this week, I’ll dig into three tactics, each provided by Tom Webster of Edison Research, to help boost your podcasts recommendability. They are:
- Know what your listeners expect so you know how to deliver the unexpected.
- Make your show easy to recommend.
- Master your craft.
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Links Mentioned:
• Advancing Podcasting - http://advancingpodcasting.xyz
• Spotify Ad Platform - https://ads.spotify.com/en-US/pricing
• Tom Webster on Twitter: http://twitter.com/webby2001
• Edison Research - https://www.edisonresearch.com
• Podcast Movement 2021 - https://2021.podcastmovement.com
• Got a sexy show to recommend? Hit me: evo@simpler.media
• Evo Terra on Twitter - https://twitter.com/evoterra
• Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra
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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/blame-your-podcasts-audience-for-slow-growth.
Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.
Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.
And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.
Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com.
Photo by Maria Teneva on Unsplash
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