Chris "Mercer" Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what's important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.
In short, Mercer helps marketers know, trust, and grow their numbers.
Chris and Dave discuss all things measurement... how to measure, what to measure and when to measure.
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