The year 2025 has been a transformative one for Sovereign. In this special internal roundtable episode, host Brandon Karpeles is joined by the Sovereign "brain trust": Jeff Newman (Chief Revenue Officer) and John Balkam (Chief Marketing Officer).Together, they reflect on the pivot from a content-focused startup to a full-service Bitcoin business consultancy, and map out the vision for 2026. They break down:The Pivot: How Sovereign restructured in 2025 to focus on direct sales and solving real business problemsWhy "Crypto" is a Hard No: The importance of being Bitcoin-only and "firing" customers who want to play with altcoinsThe "Digital Transformation" Analogy: Why adopting Bitcoin today is exactly like adopting the internet in 2000—adapt or dieThe Employee Benefit: How paying employees in Bitcoin (or educating them on it) creates loyalty and protects their purchasing powerSelf-Custody for Businesses: Why you can't rely on banks (remember SVB?) and the practical benefits of instant, 24/7 settlementThe 2026 Roadmap: Expanding beyond the echo chamber to general industry conferences and helping normal businesses discover BitcoinOutsourced Orange Pilling: How Sovereign acts as the professional Bitcoin consultant for your skeptical family or business partnersThis episode is a look under the hood of a Bitcoin company and a call to action for every business owner: The time to get off zero is now.Connect with the Sovereign TeamWebsite: https://sovreign.ioJeff Newman on X: @btyncJohn Balkam on X: @johnbalkamSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX