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Fine Tune Your Customer’s Journey Featuring Paul Sokol

Smashing the Plateau
Smashing the Plateau
Episode • May 15, 2023 • 25m
Deemed the "Mad Scientist" of sales & marketing automation, Paul Sokol has been involved in countless projects as a result of his world-class customer journey automation and advertising authority.

In today’s episode of Smashing the Plateau, you will learn how pattern recognition fuels your marketing and sales process.

Paul and I discuss:

  • Paul’s background as an electrical engineer [01:42]

  • Machine learning and advertising [03:09]

  • Connecting everything to your customer’s experience [13:56]

  • Learning new tools and adding the skillset to your business [18:22]



Learn more about Paul at https://bepro.events/linktree,
https://book.paulsokol.me

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