Brand Building: She emphasizes authenticity, storytelling in marketing and overcoming setbacks and how to scale a business
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey.
The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.
🔑 Key Themes & Highlights
- Reviving an American Icon
- Stephanie took over Stuckey’s in 2019, aiming to restore its legacy.
- She discusses the challenges of rebuilding a brand that had lost its original assets.
- The History of Stuckey’s
- Founded by her grandfather during the Great Depression in 1937.
- Grew into a nationwide chain with 370 stores across 40 states.
- The Importance of Branding & Social Media
- Stephanie leveraged LinkedIn and other platforms to rebuild brand awareness.
- She emphasizes authenticity and storytelling in marketing.
- Business Strategy & Growth
- Transitioned from outsourcing products to owning a manufacturing facility.
- Expanded retail presence from 200 to 5,000 stores, including Hobby Lobby and Food Lion.
- Lessons in Entrepreneurship
- Discusses the importance of adaptability, partnerships, and strategic decision-making.
- Shares insights on overcoming setbacks and scaling a business.
📘 About Stephanie Stuckey
Stephanie Stuckey is an entrepreneur, author, and advocate for brand revitalization. She is dedicated to restoring Stuckey’s as a leading snack brand while preserving its rich history.
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