Branding and packaging design for Spontex cleaning products and the issues faced by FMCG brands with large ranges.

If you have a large portfolio of products, one of the biggest challenges you have from the packaging design point of view is making sure that the brand architecture is consistent enough to hold all the products under one umbrella, but flexible enough to allow differentiation of individual products within the range. 

This is especially important when you have wide variety of different product formats that span different shapes, sizes and are often located in different areas in the store.

So this week I’d like to look at a brand that faces this exact challenge, and that is household cleaning brand, Spontex. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #spontex #cleaning #household #sponge #home #range