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True Fans

The Business of Authority
The Business of Authority
Episode • May 7, 2018 • 24m

Some thoughts on how to attract your true fans.

True Fans

On this week's TBOA, Rochelle and I share some tips on how to attract your true fans.

Talking Points

  • You have to share your expertise freely and often enough to keep the audience warm.
  • Sharing provocative ideas will attract good clients and drive away bad clients.
  • If you're not creating any haters, you're not doing it right.
  • Choose a medium that you're comfortable with and is popular with your audience.

Quotable Quotes

  • "A true fan is someone who will buy anything and everything that you produce." —Kevin Kelly
  • "A daily writing practice builds true fans very quickly" —JS
  • "If your work is mostly about executing then it's harder to find the time to invest in the kinds of things that are going to attract true fans." —RM
  • "The problem with implementation work it is too easy to get sucked in to what the client wants you to do." —RM
  • "Any stage you can be on where you can build intimacy with people is going to build true fans." —RM

Links

LINKS

Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website  | Ditcherville | LinkedIn | Twitter

 

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