In this episode of Ibec Responds, Sharon Higgins, Executive Director for Membership and Sectors in Ibec and Pat McCann, Chair of Ibec’s Experience Economy Policy Committee and formally CEO of Dalata Hotel Group, discuss our recent 'Experience Economy - More than meets the Eye' report and discuss the local, regional and national importance of the Experience Economy to the overall Irish economy.

The report sets out a vision for creating the conditions for Ireland’s Experience Economy to achieve world class potential that is sustainable and uniquely Irish.

Our 'Experience Economy - More than meets the Eye' report is available to download here.

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