Podcasting reaches Gen Z like no other

Podcasting reaches Gen Z like no other

Podnews Daily - podcasting news

Sponsored by SoundStack. Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack. Learn how.

  • For brands, podcasts are “a great place to reach people that they couldn’t reach before” - Earlier today at Audiodays in Copenhagen, Denmark, Amplifi Media’s Steven Goldstein shared data to highlight why podcasts are a real opportunity to reach younger audiences, or “Gen Z”.
  • Good news from Good Tape: episode two of the magazine has been printed and will begin mailings this weekend. You can still buy The Celebrity Issue here, which investigates a range of questions around the concept of celebrity and the ways in which it’s shifted and warped audio over the years.
  • USA Today writes a negative piece about the effect of appearances by Trump and Harris on podcasts - which have only “reached less than 30% of all voters”. 28% have “seen” Harris on a podcast, and 22.5% for Trump, according to the newspaper - which, including print and digital subscribers, reaches just 0.6% of all Americans.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

  • Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.
  • Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches over 800,000 engaged podcast opt-in subscribers. Leverage our targeted approach to get your show in front of the right listeners and watch your audience grow!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, audioBoom, Steve Lack: Audio, Cohost, Podscribe, RedCircle, Audiohook, Resound, SALT, Simplecast, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Disctopia, Podpage websites, We Edit Podcasts, Acast, Evergreen Podcasts, Libsyn

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Compliance Podcast Network, Castbox, The Roost, Frequency, Ask Ralph Christian Finance, Storyboard, Truefans, PlayPodcast, Podium , The Podcast Haven, SoundStack, Voxtopica, Gilded Audio, Ausha, Tink Media, Gumball, POW PR, Red Seat Ventures, Deepcast Creator, Huberman Lab, Jonekiri, ARN's iHeartPodcast Network Aust, Podcastpage, Message Heard, Health Podcast Network, Transistor, Podcast Taxi, Sonic Influencer Marketing, Zvook, Rhapsody Voices, Optimal Living Daily, Diversion Podcasts, Heartcast Media50, Rephonic, Castos, Oxford Road, Wondery, Lemonada Media, Jam Street Media, matchmaker.fm, Double Elvis Productions, Headliner, Ossa Collective, Blubrry, Ad Results Media, Content10x, StreamGuys, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Revolver Podcasts, Lower Street, Podigy, School of Podcasting, Sonix, Adopter Media, Podcast Movement, Signal Hill Insights, Edison Research

Our supporters pay for Podnews, so everyone can read it. Join them today.

Activity

Switch to the Fountain App

Podnews Daily - podcasting news • Podcasting reaches Gen Z like no other • Listen on Fountain