The Best Sales Attitude to Have - Bob Burg 'Go Givers Sell More' Part 2
JG and Mike finish their review of Bob Burg's 'Go Givers Sell More'.
It is a book that is entirely different from the other sales books they've read so far on the show. And it's useful because of that. It doesn't offer principles to follow but if you follow Bob's advice you will not only become a better salesperson, but a better person in general.
JG and Mike recommend that you read this to learn more about what sales attitude you should project and read Anthony Iannarino's 'Eat Their Lunch' to understand what principles to follow to win.
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