Sliced Bread
BBC Radio 4
This feed is home to BBC Radio 4's family of consumer journalism series, including Sliced Bread, Toast and Dough.While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what...