Selling is just a series of conversations, friends. If you’re doing it right, there is always an element of discomfort. Learning to navigate the hard conversation holds the keys to richer connections with buyers and transformative sales performance. Among other things.
And we’re all out of practice. Myself included.
Plus, we have a lot of unspoken conversations around how we generate revenue as a profession.
So let’s talk about it.
For real.