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The IAB Australia Podcast • Listen on Fountain

The IAB Australia Podcast

IAB Australia

Show • 124 episodes

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

Building audiences and developing ad models with entrepreneurial drive

May 28 • 39m

Understanding how behavioural patterns and changes can help brands

May 12 • 37m

Changing behaviours and expectations in the convenience economy

Apr 30 • 37m

Full Funnel Impact: Mars Extra Gum and Programmatic OOH

Apr 14 • 31m

The Evolution of Measurement in Affiliate Marketing

Mar 31 • 32m

The big themes of 2025

Feb 12 • 34m

Role of Content in Affiliate Marketing with Lauren Leisk and Chris Ferguson

Sep 16, 2024 • 37m

Tips for Marketing Effectiveness Success

Aug 27, 2024 • 31m

Retail Media Developments & Tech with Endeavour Group & Microsoft

Jul 1, 2024 • 35m

University Advertising and Marketing in 2024 with QUT and VML

May 13, 2024 • 37m

Australian Programmatic Advertising Trends

Apr 30, 2024 • 40m

IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

Apr 2, 2024 • 26m

IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.

Mar 25, 2024 • 15m

IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

Mar 18, 2024 • 24m

IAB Australia Audio Summit Podcast: Scratching the Crime Itch

Mar 12, 2024 • 35m

Sustainability Initiatives & Measures for Digital Advertising

Feb 20, 2024 • 31m

The big themes for 2024

Feb 7, 2024 • 36m

Streaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie Allatt

Nov 2, 2023 • 30m

Ecommerce and Retail Marketing Landscape with Martin Filz

Oct 4, 2023 • 30m

Youth Culture and Commerce with Alice Almeida and Belinda Casselden

Sep 14, 2023 • 31m

Youth Culture and Commerce with Alice Almeida and Belinda Casselden

Sep 14, 2023 • 31m

AI in the advertising industry with Kellyn Coetzee and Nick Seckold

Sep 4, 2023 • 35m

AI in the advertising industry with Kellyn Coetzee and Nick Seckold

Sep 4, 2023 • 35m

Future of Search Advertising with Gary Nissim and Jonathan Henshaw

Jul 20, 2023 • 31m

Future of Search Advertising with Gary Nissim and Jonathan Henshaw

Jul 20, 2023 • 31m

Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan

May 16, 2023 • 32m

Women's Mental Health Research & NFP Marketing with Katrina Locandro & Shruthi Babu

Jan 18, 2023 • 28m

Performance Advertising with Jan Hofmann and Kim Zorn

Dec 8, 2022 • 27m

Holiday Shopping and Marketing with Valentina Lizzi and Bobbie Gersbach

Nov 23, 2022 • 30m

Digital Transformation and the Power of Data with Warren Jenson

Sep 29, 2022 • 29m

Retail Data and Media Trends with Todd Parsons and Colin Barnard

Aug 24, 2022 • 36m

Live Sports Streaming with James Young and Brett Islaub

Jul 7, 2022 • 27m

Curated Marketplaces and Diversity in Media with Nicole Prior and Anna Dancey

Jun 16, 2022 • 28m

Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan

Jun 1, 2022 • 29m

Changes in the Auto and Mobility Sector with Vanya Mariani & Davor Vilusic

May 11, 2022 • 31m

Consumer Experience: Advertising and Digital Media with Jess Miles and Richard O'Sullivan

Apr 20, 2022 • 31m

CTV Advertising Developments in Australia with Flaminia Sapori and Alysha Dino

Feb 14, 2022 • 31m

2022 Looking at the Year Ahead for the Australian Digital Advertising Industry

Jan 25, 2022 • 39m

Leadership in Adtech & Supporting Female Talent with Ilda Jamison and Nina Vanneck

Nov 4, 2021 • 29m

Future of Identity with Suzie Cardwell and Adele Wieser

Oct 19, 2021 • 32m

Innovation and Creativity in Digital Media and Advertising with Angus Keene and Rob Hall

Oct 5, 2021 • 34m

Ad Fraud & Brand Safety with Imran Masood and Lottie Laws

Sep 21, 2021 • 30m

Digital Advertising Revenue Trends with James Bayes and Juliette Stead

Aug 31, 2021 • 27m

Digital Advertising Talent: Shortages & Opportunies with Peter Barry & John McNerney

Aug 18, 2021 • 27m

Listen Up: The Power of Audio Creative - with Ralph van Dijk of Eardrum

Mar 19, 2020 • 27m

Safety first: Social Video & Brand Safety - with Brian Quinn of OpenSlate

Feb 27, 2020 • 21m

How Media Investment Can be a CFO's Best Friend - with Justin Papps & Dan Robins of PwC

Feb 10, 2020 • 27m

Digital Marketing Identity Solutions - with Travis Clinger from LiveRamp

Jan 14, 2020 • 20m

Riding a Programmatic Wave - with Colm Dolan of Publift & James Prier of Beachgrit

Dec 12, 2019 • 23m

Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!

Nov 3, 2019 • 19m

Growing Up Outside The Valley: Un-American Thoughts & Perspectives on Digital Advertising & Trust - with Index Exchange

Oct 21, 2019 • 25m

Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp

Oct 4, 2019 • 20m

The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS

Sep 24, 2019 • 22m

Data, Privacy and Transparency - with Sonia Carreno of IAB Canada

Sep 2, 2019 • 27m

The New Golden Age of Audio - Chris Blackburn of SoundCloud & Jonathan Mandel of SCA

Aug 14, 2019 • 25m

Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

Aug 4, 2019 • 22m

Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe

Jul 22, 2019 • 26m

Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS

Jun 30, 2019 • 25m

Test & Learn: Optimising Your Digital Investment - with Andy Ford & Mark Duffy

Jun 17, 2019 • 21m

An A2Z of B2B (and then some) - Prue Cox of LinkedIn

May 29, 2019 • 23m

Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

May 16, 2019 • 22m

Trading Places: Changes in buying and selling video advertising - with Sarah Keith and Krish Raja

Apr 29, 2019 • 20m

Independent Journalism: The Revenue Models & Data Behind Free News - with Dan Stinton

Apr 15, 2019 • 17m

Beyond the City: Regional media and advertising - with Penny Kaleta of ACM

Mar 25, 2019 • 15m

Digital Advertising Revenue in 2018 - with Megan Brownlow of PwC

Mar 11, 2019 • 19m

The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly

Mar 1, 2019 • 22m

Auction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon Project

Feb 13, 2019 • 20m

Driving Better Business Outcomes with Media - with Simon Williams of Carat

Dec 19, 2018 • 17m

Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

Dec 4, 2018 • 21m

Content, Rich Media & Engagement - with Matt Rowley of Fairfax Media

Oct 25, 2018 • 25m

Right Tools for the Job: Measuring your Digital Investments - with Paul Sinkinson of Analytic Partners

Oct 17, 2018 • 21m

Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving

Oct 2, 2018 • 24m

The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa

Sep 13, 2018 • 22m

Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

Sep 6, 2018 • 21m

Programmatic: Video, Data and Talent - with John McNerney of Oath

Aug 24, 2018 • 21m

Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek

Aug 14, 2018 • 24m

Australian Digital Advertising Practices: Building a Better Digital Advertising Ecosystem - Sophie Madden of MFA and John Broome of AANA

Jul 31, 2018 • 18m

Digital Video: The Broadcast Video Market - with James Bayes of Seven West Media and Pippa Leary of Nine

Jul 8, 2018 • 29m

Ad Tech and Ops: Creating Industry Solutions and Standards - with Dennis Buchheim of IAB Tech Lab

Jun 27, 2018 • 20m

(Bonus Episode) Ad Ops: An API Can Do That! (Panel discussion from the IAB Melbourne Ad Ops Conference)

Jun 26, 2018 • 27m

(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria

Jun 5, 2018 • 20m

The Changing Face of Video - with Lottie Laws of Twitter

May 30, 2018 • 22m

(IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance Marketing - with Dave Yovanno of Impact

May 16, 2018 • 23m

The Right Message: Where Data and Creative meet - with Mark Mansour of eBay

May 8, 2018 • 14m

Good is the New Cool: Solve social problems and make money - with Afdhel Aziz

Apr 20, 2018 • 20m

GDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.

Apr 10, 2018 • 20m

(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus

Apr 4, 2018 • 16m

(IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX

Mar 28, 2018 • 20m

(IAB Executive Series) The Future of TV: Streaming, On Demand and Advertising - with Peter Naylor of Hulu

Mar 20, 2018 • 18m

(IAB Executive Series) Images Everywhere: Unlocking image data with artificial intelligence - with Phil Schraeder of GumGum

Mar 11, 2018 • 17m

Ad Blocking: The Australian Consumer and Ad Blocking - with Nic Jones of Pureprofile

Mar 5, 2018 • 19m

Programmatic TV: The Current State of the Market and Where it's Heading - with Nev Hasan of MCN

Feb 25, 2018 • 17m

(IAB Executive Series) Responsible Business in a Digital Age - with Keith Weed, CMO, Unilever

Feb 18, 2018 • 28m

Digital Audio: State of the Industry - with Steve Brown of SCA

Feb 13, 2018 • 19m

Mandatory Data Breach Notifications: Cloud-based & 3rd party data breaches - with Peter Leonard

Feb 8, 2018 • 9m

Privacy and Data: The impact of GDPR - with Justin Cudmore of Marque Lawyers

Jan 31, 2018 • 11m

Ad Effectiveness: Making your digital dollars work - Gai Le Roy and Jonas Jaanimagi

Jan 15, 2018 • 14m

Taxonomy, categorisations & targeting - with June Cheung of Grapeshot

Jan 7, 2018 • 15m

A Global Network: The IAB Global Summit - Vijay Solanki and Jonas Jaanimagi

Dec 11, 2017 • 13m

Ad Ops: ad fraud and ads.txt - Jonas Jaanimagi of IAB

Dec 3, 2017 • 12m

Battling Ad Fraud: ads.txt, Header Bidding and Building Trust - Will Jensen of AppNexus

Nov 20, 2017 • 15m

Corporate Data Breaches - with Peter Leonard

Oct 31, 2017 • 12m

Native 101: Content vs. Advertising - with Ben Green and Susie Bayes

Oct 24, 2017 • 18m

Getting the most out of your media buys: Mark Henning of Kantar Consumer Insights

Oct 4, 2017 • 15m

Connected TV : Consumers driving a seismic shift in TV consumption

Sep 24, 2017 • 16m

Measuring Effectiveness for Brands: Willem Paling from IAG

Sep 17, 2017 • 16m

Digital Audio: Data & Creative on the Publisher Side - Dan Robins from Spotify

Sep 11, 2017 • 17m

Bringing Programmatic in House - Danielle Uskovic from Lenovo

Aug 17, 2017 • 18m

Audio is cool and getting awesome - Chris Freel from Pandora

Aug 10, 2017 • 20m

The Digital Metrics Debate - Ash Ringrose from Soap Creative

Jul 23, 2017 • 21m

Daily Content Ratings - The what, the how and the market implications

Jul 16, 2017 • 21m

Digital Measurement Overview - Monique Perry from Nielsen

Jun 25, 2017 • 14m

Demystifying Ad Ops - Judith Engel and Peter Barry from Pubmatic

Jun 21, 2017 • 20m

How digital measurement works - Gai Le Roy, IAB

Jun 7, 2017 • 17m

Digital Revenue - The mechanisms behind the figures and what it all means - IABs Gai Le Roy and Megan Brownlow from PwC

May 24, 2017 • 20m

How Digital is Changing Sports Consumption - with Shane Mattiske, MD, Nielsen Sport

May 10, 2017 • 17m

Dynamic Creative & Programmatic - with Andrew Bloom from Sizmek

Apr 24, 2017 • 18m

What is Location Data and How is it Used?

Apr 10, 2017 • 18m

The Programmatic Series - Ben Green, Yahoo7

Mar 1, 2017 • 17m

The Programmatic Series - Cat Prestipino, AdRoll

Mar 1, 2017 • 17m

The Programmatic Series - Scott Ries, Sizmek

Mar 1, 2017 • 18m

The Programmatic Series - Stephane de Blic, Integral Ad Science

Mar 1, 2017 • 17m

The Programmatic Series - David Godfrey, The Trade Desk

Mar 1, 2017 • 17m

The Programmatic Series - Tim Whitfield, GroupM

Mar 1, 2017 • 24m

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