avatar

(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria

The IAB Australia Podcast
The IAB Australia Podcast
Episode • Jun 5, 2018 • 20m

In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry.

See omnystudio.com/listener for privacy information.

Switch to the Fountain App