My guest today is Jonathan Byrnes, the founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits by 10–30 percent using its profitability analytics and management process. He has been a Senior Lecturer at MIT for 30 years.

The topic is his book Choose Your Customer: How to Compete Against the Digital Giants and Thrive.

In this episode of Trend Following Radio we discuss:

• Choosing Your Customers
• Amazon Healthcare
• Medicine at Home
• Working with Telecommunications and Airlines
• Positioning Your Company
• Amazon and Retail Industries
• The Secret to Always Winning

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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