"The Inkey List" has rapidly risen to prominence as a skincare brand renowned for its dedication to delivering affordable and potent skincare solutions. Adopting a minimalist philosophy, the brand distinguishes itself by crafting uncomplicated products featuring key ingredients tailored to address specific skincare concerns. Transparency is the cornerstone of The Inkey List's ethos, evident in their practice of clearly indicating ingredient concentrations on product labels, empowering consumers to make well-informed decisions. The brand offers a diverse array of products, targeting a spectrum of skin issues, from hydration to anti-aging, with the overarching goal of making premium skincare at a price point that is hard to turn down. Beyond its product line, The Inkey List contributes to consumer education by providing valuable information and usage tips, demystifying skincare routines and fostering a user-friendly approach for customers at all levels of expertise.

In this episode, Colette also discusses:

• Why you have to have a very clear “WHY” as a brand
• Creating a consumer first brand
• Why ingredient transparency is so important
• How the brand offers 14000+ skincare recipes
• The importance of their partnership with Sephora
• Managing a global brand with a global team

We hope you enjoy this episode and gain valuable insights into Colette’s journey and the growth of The INKEY List. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out The Inkey List at www.theinkeylist.com  and on Instagram at @theinkeylist

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