Google ranking factors are not weighted equally.  But by focusing on the factors that have the most impact, you can get the best bang for your buck with your SEO efforts.  Check out SEO Podcast 383 with Chris Burres and Matt Bertram as we cover Google's 4 Biggest Ranking Factors.Source: https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/#closePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: https://bit.ly/2Mx67hw