How do you really know if your social media strategy is working? Likes and follower counts might look good, but they don’t drive real business growth. In this episode of Rocky Mountain Marketing, I break down the most important KPIs you should be tracking in 2025 to make your social media efforts actually pay off.

Most businesses waste time chasing vanity metrics instead of focusing on what truly moves the needle—things like engagement, conversion rates, and audience behavior. If you’re ready to stop guessing and start making data-driven decisions, this episode is for you.

In this episode, you’ll learn:

• Why engagement metrics are more important than likes: Shares, comments, and saves indicate real audience interest, not just passive scrolling.
• How response rates and customer service impact your brand: Fast, meaningful interactions boost trust and conversions.
• Why profile interactions and link clicks matter most: Your goal isn’t just views—it’s getting people to take action.
• The secret behind video completion rates: If people aren’t watching your content until the end, you need stronger hooks.
• How to track conversions and revenue from social media: Learn how to measure what actually drives sales and leads.

Want to optimize your social media strategy for real growth? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and digital marketing solutions.

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