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Episode 12: Erica Newell shares the Unique Sales Enablement Needs of Customer Success Teams and How to Enable CSMs for Success

Revenue Enablement Society - Stories From The Trenches
Revenue Enablement Society - Stories From The Trenches
Episode • Jul 11, 2020 • 28m

Erica Newell, Sr. Strategic Customer Success Manager at Bridge and Paul Butterfield, Instructure Sales Enablement VP talk about an area of Sales Enablement that is often overlooked - Sales Enablement for Customer Success teams. The fact is many customer success organizations drive a significant amount of revenue but have different enablement expectations and needs. Erica shares insights into: 

  • How is Customer Success different from Sales? How are they similar?
  • What questions to ask your CSM teams to better identify their needs
  • Suggested areas of enablement to develop for CSMs

Erica and the Bridge Customer Success team support 700+ customers worldwide. Bridge is a fast growing employee development platform that combines learning management, performance management, career development, and engagement measurement into one unified experience. G2 recently named Bridge a Leader in the corporate LMS category. 

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