What do Facebook, Google, Salesforce.com, Uber, VMware, Netflix, IKEA, Birds Eye, 5-hour Energy, and Pixar have in common? The key has to do with creating, developing, and dominating new categories of products and services.
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What do Facebook, Google, Salesforce.com, Uber, VMware, Netflix, IKEA, Birds Eye, 5-hour Energy, and Pixar have in common? The key has to do with creating, developing, and dominating new categories of products and services.