You asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business. After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into the thriving agency that it is today. ------------------------- In today's episode, we cover the following: Michelle's university experience and discovering new media From designing posters to the beginning of starting her business Combatting imposter syndrome with networking Becoming a digital nomad Rebranding from MKW Graphics to MKW Creative Co. Niching down and becoming a true specialist Creating her team and a sustainable work environment The privileges she had starting out ----------------------- RESOURCES: Episode 002: How I Started My Brand Design Business WiFi Tribe ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.