In 2019 technology is not only a part of life, but a part of fitness. Whether you wear a heart rate monitor, track your steps, scan the barcodes of foods to track their calories, or watch videos of your lifts to assess form, you've experienced this intersection first hand. We take these things for granted, but we miss the behind he scenes hard work, success, failures, struggles, ingenuity, creativity, setbacks and triumphs of the fitness-tech developers who make the augmented fitness world we live in possible. In this episode Iron Culture welcomes the founders of three lifter-specific apps, Obi Anachebe of FitGenie, Eric Wagner of Gravitus and Nidhi Kulkarni of Spitfire and Gravitus to give us a peak behind the curtain.