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The phone is always with us and always on, and more to the point it's always connected to all our social channels, which means it can be an amazingly powerful mobile outside broadcast unit. On this podcast, I share features to look for in apps which enable you. to send content to multiple social channels with one click. Some are free to use, and all have massive potential to increase your Active Communications Index.

Apps I mention:
Agora
Buffer
eClincher
Hootsuite
Hubspot
Sprout
Zoho

With full credit to eClincher, they have summarized the features to be looking for and it doesn't seem to make sense to repeat but rather to share their great work:

• Publishing and Scheduling: Can you visualize your monthly calendar, automate posting, or customize across channels in the same window? Are multiple profiles included? Do you have unlimited scheduling?
• Unified Social Inbox: Can you engage with your audience in real time across social channels? 
• Integrated RSS Feeds: Would you benefit from being able to publish your blogs or industry blogs automatically to your social channels?
• Social Monitoring: Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and competitors measuring sentiment? 
• Competitor Analysis: Can you track and compare your competitive advantage with social analytics and reporting? 
• Campaign Tracking: Are you tracking your ads, posts, and website to optimize and pivot your marketing strategy? Can you target audiences?
• Custom Reporting: Do you need to build custom reports for your clients major social accounts? 

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