006: Creating Podcast-Business Synergy with Katie Hunt
Having a podcast for your business can be really impactful and that is why I wanted to chat with my dear friend Katie Hunt. Her podcast Proof to Product has not only supported her business but also has served as a way for her to connect with new clients.
On today’s episode, we chat about how Katie first decided to start her podcast to increase visibility, how her marketing strategy works with her podcast, where she funnels her listeners to keep them engaged and how the podcast influenced her business’ name.
This is such an impactful episode with lots of nuggets of wisdom about running a business and a podcast. Enjoy!
Meet Katie Hunt:
Katie Hunt is the founder of Proof to Product (formerly known as Tradeshow Bootcamp), a business strategist, and mentor to product-based entrepreneurs. She’s worked with thousands of entrepreneurs through her in-person conferences and online courses she offers.
Katie is also the host of the popular podcast, Proof to Product, where she takes listeners behind the scenes of growing a product-based business. Guests share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing.
Katie has taught classes for CreativeLive, The National Stationery Show, The Savvy Experience, Be Sage, Seanwes Conference and Unique Camp. She’s been featured on BuzzFeed, Brit & Co, and VoyageLA and also interviewed on a variety of popular podcasts.
Katie has a passion for creating, a mind for business and a strong desire to help others succeed. When she’s not cheering on her clients or dreaming up new workshops, you can find her spending time with her husband and four young children, hosting friends for dinner, or surfing Instagram.
Connect with Kate:
http://www.prooftoproduct.com/podcast
https://www.instagram.com/prooftoproduct/
https://www.facebook.com/prooftoproduct/
Quotes from the Episode
“I feel seen in a way that is much more comfortable for me than when I did speaking engagements.” - Katie Hunt
“You need to be meeting your listeners where they are at.” - Caroline Hull
“The best marketing strategy for our podcast is to promote our own products and services.” - Katie Hunt
Stay in the know! Head to www.wildhomepodcasting.com and connect with me on Instagram @wildhomepodcasting. See you in the next episode!
Transform your podcast into a dynamic tool to attract clients and amplify your business, all within five days.
Start listening today! http://wildhomepodcasting.com/profit
Mentioned in this episode:
🧡 You Didn’t Miss Your Chance — The Academy’s Still Open!
The Strategize and Shine Podcast Academy is open through May 31st, and there’s a brand-new bonus waiting for you: my Podcast Booked mini-course, absolutely free when you join. This is your moment to ground your voice, refine your strategy, and grow your podcast with clarity and ease. Because your podcast isn’t just content — it’s a calling. Let’s treat it like one. 👉 Head to wildhomepodcasting.com/academy to join and claim your bonus.