While looking for products to help his patients heal faster and better after various surgical and non-surgical treatments, 111SKIN Co-Founder Dr. Yannis Alexandrides discovered a gap in skincare. He and his wife, Eva, decided to team up with a group of leading scientists to formulate products that would address his patients’ needs. 

Today, Yannis and Eva take us behind the scenes of their spouse-owned business. You’ll learn the story behind the brand, their most effective DTC marketing initiatives, and the decisions behind 111SKIN’s unique packaging and branding.

Yannis and Eva also share:

• How the brand continues to be a pioneer in the category even with new competitors
• The foundations of the success of 111SKIN
• The challenges of keeping up with trends and product innovation
• How important it is to keep a work-life balance

You’ll also hear about what’s next for the brand, including new products on the horizon and tips for taking care of your skin from skincare experts themselves.

This episode is sponsored by Attentive

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This episode is also brought to you by Wavebreak

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