Ara Katz thrives on the career pivot and being at the forefront of whatever she is doing. Imagine starting a successful career as a film producer, leaving to embark on consumer tech for ten years, and then pivoting again to start a company focused on bacteria and probiotics? Now, as the Co-Founder and Co-CEO of Seed, she's making gut health cool. In this episode, you'll learn the power of storytelling, why your success lies in how you package your idea, and why you need to meet people where they are.