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“If You’re Building for This Moment, You’re Already Late” Feat. Calvin Lammers, Managing Partner at Rare Eye

Future Commerce
Future Commerce
Episode • Dec 23, 2022 • 49m

Where are people shopping and how is that affecting how people are launching brands today? The guys sit down with Calvin Lammers to hear what he is seeing as an emerging CPG leader to get his take on the opportunity available to brands today.

Rare Eye for the CPG Guy

  • How brands launch has now significantly changed. Before, brands could decide to avoid Amazon but now, it’s an imperative part of their early business strategy.
  • Amazon is a true platform now and has become more competitive, so differentiation at the start is very important for a brand to be set up well for success and scale
  • When it comes to emerging brands, Instacart is better at helping those brands be discovered and scale than Walmart+, especially if it’s in the grocery category
  • The path forward for a lot of brands could be taking advantage of the opportunity to grow quickly and then moving to an aggregator or portfolio
  • We may still see a lot of brands, but we likely won’t see them scale like Venture wanted them to scale
  • “If it's hard that means not everybody's doing it and there's a reason why. But that also means there's an opportunity to succeed.” - Calvin
  • Good partnerships are key, and they have to cut through the clutter and build your audience authentically to make sense
  • You have to learn to anticipate what the next thing is going to be so you’re not late for this moment

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Future Commerce Podcast: eCommerce, DTC and Retail Strategy • “If You’re Building for This Moment, You’re Already Late” Feat. Calvin Lammers, Managing Partner at Rare Eye • Listen on Fountain