We often focus on asking two-sided, open-ended discovery questions to learn about prospective customers. However, there is little value in asking these questions if you are unable to listen effectively. How can you improve your listening in sales conversations? Force Management Facilitator Marty Mercer joins us to share insight on how to follow up great questions with active listening.Here are some additional resources:3 Skills to Improve Your Sales ConversationsEffective Sales Communication: 5 Key ActionsWhy Your Active Listening Skills Are Crucial to Hitting Your NumberHow to Ensure You're Audible-Ready in Your B2B Sales ConversationsCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.