Heidemarie is Head of Digital and Consumer Marketing for Pear Therapeutics. While the most obvious description of Heidemarie’s career is a “pharmaceutical marketing executive”, her goal is really to help simplify the complexities that everyday consumers and patients often run into when considering health care decisions in their lives. With almost 20 years’ experience in the pharmaceutical industry, in the last five years she’s transitioned from traditional healthcare to the growing area of digital health and bio-technology, and today has a role in introducing and defining the new world of digital therapeutics.