Jessie Jarvis is a western fashionista and owner of, "Of the West." She is a mom, a wife, and a highly motivated individual that has unique insight into how to connect the Ag world to much needed workers.

Vance Crowe sits down with Jessie to discuss the evolution of parenting, the benefits and challenges of being into fashion, and how Jessie started her company, "Of the West", a platform for connecting both employers and employees to each other within the ag world.

Mentioned:
 - Building a Brand Story by Donald Miller ( https://amzn.to/3UIBHbl )
- Being a Change Maker with Pat Fitzgerald ( https://podcasts.apple.com/us/podcast/being-a-change-maker-with-pat-fitzgerald/id1691893350?i=1000641014035 )

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Timestamps:
0:00 - Intro
5:10 - How did Jessie build up her following?
8:27 - What is "Of the West?"
11:47 - Where did all of the workers go?
17:25 - Is it harder raising children today?
23:07 - What drives Jessie?
32:22 - What draws Jessie to fashion?
41:02 - What are the benefits to being drawn to fashion?
50:59 - Where is the big growth in ag coming from?
57:54 - Recognizing the complexity of marketing
1:02:45 - How has "Of the West" grown so much?
1:12:12 - Where to find Jessie