Founder of F*** You Pay Me. The Glassdoor for Creators.
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Welcome back to Influencer Marketing Blueprint, the podcast where we dive deep into the world of influencer marketing and the ever-evolving landscape of digital content creation. In today's episode we have a very special guest joining us, Lindsey Lugrin from FYPM (aka "F*** You Pay Me"). Lindsey shares her personal experience that led her to create this powerful platform for creators and influencers.
Join hosts Cody and Taylor as they delve into a thought-provoking conversation with Lindsey about the challenges of influencer marketing, the impact of cancel culture, and the importance of building genuine connections with influencers. We'll also get an exclusive look into the recently released "creator pricing benchmark report," which contains valuable insights from thousands of reviews and brands.
[00:02:57] FYPM: Personal experience leads to success.
[00:07:36] Seed guys exploiting influencers, but love brand. Introduction to FYPM.
[00:11:33] Brands undervalue veteran influencers.
[00:13:16] Influencer report reveals trends and ratings of brands.
[00:17:36] Aligning with influencers & potential controversy.
[00:25:48] Beneficial influencer relationships lead to business growth.
[00:30:51] Influencer marketing advice.
[00:31:30] Niche up, find your customer's interests.
Cody Twitter:
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw
Taylor Twitter:
https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw