What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330
Influencer marketing isn’t just for DTC anymore and Sarah Adam is here to prove it.
As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more.
And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.
Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting.
Whether you’re an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you.
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LinkedIn: https://www.linkedin.com/in/1sarahadam/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com