Branding and packaging design for bottled water brands and the issues faced by FMCG brands being sustainable.

I’ve never really understood the need for bottled water. It’s bulky, it looks ugly in store and we can get it out of a tap, can’t we? 

Whilst that may make sense in certain corners of the world, do we really need bottled water in developed countries? Is it actually serving in need or are we being served quite possibly the greatest marketing ploy of all time?

Clearly there are certain situations where locally sourced water may not be clean, but we are lucky that in most instances tap water is easy to obtain and completely safe. 

So why do we have all of these brands, taking up all of this valuable retail space, requiring logistics that cost much more than infrastructure that is already in place, to transport it from one place to another?

So this week we will be looking at the bottled water fixture.

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠