Takeaways

• The heartbeat of a business is its rhythm of engagement with the community.
• Authenticity is crucial for maintaining a company's identity and growth.
• Companies should aim for two to four significant engagements per year.
• Competition is always present, and businesses must adapt to stay relevant.
• Organic growth is often more sustainable than growth through acquisitions.
• A genuine heartbeat can prevent a business from becoming stagnant.
• Small initiatives can have a big impact if they are authentic and intentional.
• Amplifying impact requires a clear plan and alignment with company goals.
• The flex list is a tool for setting ambitious goals that drive engagement.
• Businesses must focus on solving real problems to attract and retain customers.

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