Selling to SSA’s Public Sector

FSG’s CEO, Rich Leggett, and Practice Leader for SSA, Will Attwell, discuss how multinationals can improve their performance in SSA by selling to the region’s largest customers – those in the public sector. They assess opportunities to drive new sales to this relatively under-penetrated segment, unpack the challenges and complexities involved, and point to approaches executives can use to target their efforts and resources more effectively.