The journey for any Entrepreneur or Founder is a wild one.

It's filled with unexpected twists, turns, trials, and triumphs...

...but the reward is second to none!

Alexis Scott knows this better than most.

She is a Co-Founder and CEO of Verbatim, a digital marketing company that has helped companies earn $750 MILLION in new revenue, been featured in the Wall Street Journal, CNBC, and other household publications.

In today's episode, Alexis shares her unique origin story of how Verbatim got started, how they've successfully differentiated themselves in the market, and how they've found their ICP.

Hint: It's way deeper than just demographics on paper 🫣

Join us today as she shares her unique story and insights that'll help any Entrepreneur, Solopreneur, or Founder.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.