This is such a good question and one that I took for granted in many ways, since I’ve seen how all these skills and roles overlap and connect within many client projects. My first recommendation is that instead of thinking of them as people, think about them as unique skill sets. So you might have someone who is a Web Developer/Web Designer hybrid. Or a Web Developer who also has SEO skills.
There can definitely be cross over between each of these roles.
Also, you might have someone who is a super technical Web Developer, but they aren’t thinking about the overall strategy of how those changes on their website are going to help them reach their business goals. Whoever you hire, make sure you are clear on the role they play in terms of them understanding your business and how you make money.
If you have a specific technical job that you need, of course you can hire someone to just do that. Having a strategic mind on your team, can ensure you are focusing on the right things at the right time and in the right order.
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