In the last several years, big data has been a buzzword. But big data is just that: big. It can be overwhelming. Today we’re going to talk about small data: customer research. Customer research is vital to high-impact marketing. Let’s say you’ve found something gone awry in your Google Analytics. A page that underperforms, what do you do about it? That’s where Customer Research and “small data” can be immensely valuable. Josh Frank of TestingTriggers.com joins us today to talk us through it. For years, Josh has been been working with eCommerce companies to optimize their websites for higher revenue using a blend of marketing and technical expertise to improve conversion rates. Josh formerly headed up ecommerce teams and worked to pioneer testing cultures within organizations. Now, he works exclusively on getting eCommerce stores more profit through profitable customer research and a/b testing. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: What is customer research? The simplest approach to start with customer research What to look for (and what to do with) your research What’s holding you back from doing customer research Josh’s favorite tool for customer research Example site polls to run Links Mentioned chronologically: TestTriggers.com Kurt’s Order Confirmation Template Hotjar Josh’s user research templates and scripts Hotjar extended 90-day trial @joshfrank Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com