As the key developer of the sustainable investing framework for Aegon Asset Management, Rich focuses on how to invest alongside sustainable megatrends in fixed income. We talk about the huge issuance of labeled bonds ($444B in 2020): green bonds, social bonds, and sustainable bonds. Rich shares a practical approach to identifying sustainable megatrends and opportunities across the fixed income spectrum. We also discuss how sustainability can help identify opportunities to uncover upside return potential and avoid downside risk by investing in companies that are sustainable leaders and improvers. Visit the Attachments tab for a Bio and Profile on James Rich, as well as the 2020 Aegon Sustainable Fixed Income, Sustainability Report.