Building a global brand by revolutionising home baking with Managing Director of Bakedin, Joseph Munns #15
Extrology
In 2013, one morning commute which turned into a discussion around a shared love of baking spawned a home baking subscription business which has been named one of The Independent’s top 15 food subscriptions two years running. The last 8 years has seen the meteoric rise of Bakedin, the brainchild of one Joseph Munns.
Joseph joins Lee Cooper to share the intimidating leap that saw a career change from 15 years with IBM, to curating a team who have since developed recipes with a world-leading chef, and have facilitated an incredible expansion to their D2C channel amidst the past year’s tumultuous times.
Lee and Joe discuss:
- Transitioning from IBM to business ownership with Bakedin
- Lessons from corporate experience that helped lead Joe’s team
- The difference between self-motivation and momentum
- Focusing time into a project that captures your passion
Links and references at: https://www.extrology.com/
Get in touch: lee@extrology.com
Sponsored by Progresso Talent Partners: https://www.progressotalent.com/
Produced by Podcast Labs: https://podcastlabs.co.uk/
Get in touch: lee@extrology.com
Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/
Activity