If you want to be the top influencer in your industry then you need to be putting out content consistently so you can be seen as the best. Every day you should be putting out something that adds value to others. Each week I air 3 podcast shows, go on 2 podcast shows, write a couple blogs, do posts on facebook, instagram, multiple tweets, snapchats daily, and frequent facebook lives. This all adds up over time and allows me to reach more people which eventually turn into sales for my businesses.