In this episode of The Ecommerce Finance Podcast, Stephen Brown and Kelley Birrell discuss the key ecommerce trends for 2025, focusing on market growth, digital marketing challenges, the impact of interest rates and tariffs, the potential of TikTok Shop, the role of AI, supply chain issues, and the implications of the de minimis rule.
Takeaways
Chapters
00:00 Introduction to E-commerce Trends
00:44 Positive E-commerce Market Outlook
04:19 Challenges in Digital Marketing Efficiency
08:12 Mixed Trends: Interest Rates and Inflation
13:17 Business-Friendly Policies and Regulations
15:32 Tariffs and Their Impact on E-commerce
17:25 Navigating Tariffs and Cost Management
20:24 The TikTok Shop Dilemma
25:16 AI's Impact on E-commerce
29:05 Supply Chain Complexities
33:09 Understanding the De Minimis Rule
36:30 New Avenues for Sales and Marketing
Work with LedgerGurus